This
week's reading proved to be a very interesting one, and set up a lot of
different topics. One that interested me the most was marketing research. As
defined by Boss, marketing research is "identifying a target market and
finding out if it matches customer desires."I feel that people these days
make a really good job at finding who their target audience is. One example
would be the way that Axe advertises and targets its products. They use a lot
of sexuality and women in their ads. Their products could probably work just as
well on women as they do on men, but they have marketed them towards men. From
their first campaign, they have obviously reached success, so they've continued
with their style. Today, most of their products and commercials somehow involve
a woman, or multiple women, chasing a man down because of the scent of the Axe
product that they are using.
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